A blog is a very good boost to any business whether you’re selling top-of-the-line clothes, the latest electronic wearable tech, or storm drain cleaning products for your home, a blog can show potential customers different angles on how the product or service can benefit them. On the other hand, blogging is a commitment and it requires a lot of time and effort that is why it requires full use of its advantages for a good marketing campaign.
How to Market Using Blogs
Customers must always be updated – customers are hungry for information; they want to know about current changes in the industry and the only way with which you can impart information is through your blogs. You can also take advantage of blogs to impart to your audience any discounts or value added sales that you are planning to provide.
Build relationships – writing a blog must be conversational. It should look like you are simply talking to your friends. When writing blogs, keep it simple so that its meaning will be easily understood. If you are trying to explain about a new product, make sure you include all the benefits that your target audience will enjoy when they purchase the product.
Use images in your blog – there is nothing that catches more attention that using high quality pictures. It will help consumers understand the message that you are putting through. For example, if you are explaining about steps on how to use a product properly, your target audience will appreciate an infographic that makes the procedure as simple as possible with matching images, tables and graphs.
Add video occasionally – a video can make a difference in your customer’s perception of your product or service. Videos relate to people in a different way because they usually prefer someone talking to them and doing the explaining instead of reading text. A video can also change the pace of your blog and can connect you to more people.
Be credible – if you write blogs about the industry, make sure that it is informative and credible so that people will assume that you are an expert. If you need to add statistics or results of researches and studies, do so but make sure to cite your sources.