Many small businesses need a lot of convincing before they opt for payroll outsourcing service because they are afraid that confidential employee data might be compromised. A solution for outsourcing services is to publish informative blogs regarding the features and benefits that small businesses will enjoy if they choose to outsource payroll processing. Informative blogs will empower business owners with solid knowledge on how outsourcing works and how it will simplify payroll processes.
Before you start writing, it makes sense to consider if your blog will be useful to your target audience. It is also important to plan so that you will add something new to the articles that have been published regarding outsourcing. You do not write a blog haphazardly because you are targeting professionals in the field of human resources and accounting. You are also competing with numerous well written blogs.
In order for the blog to have the strongest possible impact on the audience, it has to speak about the audience’s interests, requirements, preferences and pain points. Add something new to the conversation like experiences and unique opinions that are different from everyone else’s.
Captivate the audience by using a unique headline and opening paragraph. Without a captivating opening, the target audience may never click on the article because you failed to capture his attention. One of the most critical elements of a blog is the headline because according to Copyblogger, at least 80% read them while only 20% will make the effort to read the rest.
However, a unique headline does not have to be complicated because the clear, concise and self-explanatory usually gets the most clicks. Always try to put yourself in the shoes of the audience. What are his problems regarding payroll processing and how they can be solved? How can you show that you are sympathizing with the dilemma faced and why your solution may be the best and most effective?
The blog should help the business decide that payroll outsourcing service is a cost effective option to internal processing. Remind the audience that internal payroll processing requires extensive training and constant updates on changes in tax requirements and deadlines.