Blogging can be an effective tool for event planners, especially when it comes to communicating with your market or target audience. Moreover, it would be more beneficial if the event website has its own blog. You might think that blogging is a different business altogether, and that does not include event planning. Well, think again, because it might actually be the next best thing in boosting your virtual presence, thus giving more exposure to your event.
To get you started, here are some helpful tips that you can consider when it comes to event blogging:
- Engage your market. An event blog can encourage connection even before the actual event happens. Organizers can use the blog for announcement or even setting expectations among attendees. It would be nice to have an avenue where the attendees can discuss among themselves about some informative content first before meeting for the first time. You can create group discussions about topics as specific as choosing the best Paper Mart party supplies to what you would be wearing to the event.
- Increase social media presence. When you write about an informative content and sync that to your social media, you will not only be able to promote the event, you will also be able to give your event website a significant traffic of visitors.
- Introduce your speakers. Your event blog can be a great avenue where you can introduce your speakers and highlight their credentials. Not only will the attendees be excited about what they could learn from the speakers, you will also give your speakers an ample time for exposure.
- Improve SEO Performance. Writing a blog consistently up to the date of the event can improve your event’s SEO performance. Always remember to publish helpful and relevant blogs everyday and you will see how that could add value to your attendees.
- Do not stop communicating with your attendees. The end of an event does not necessarily mean the end of connection between the organizers and the attendees. You may opt to continue the relationship with your attendees and blogging is the best way to still converse with your attendee. Continue to publish educational articles related to the topics discussed at your event.
Even if you feel like a beginner when it comes to blogging, you need to understand that people nowadays are hungry for new information. They will appreciate your event more if they can learn a lot from it