Category Archives: Marketing

Last Minute Do-It-Yourself My Little Pony Costumes

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So your daughter has been invited to a costume party but is adamant that she wears a My Little Pony costume. Unfortunately though, you’ve already bought a different costume for her for the party happening in a few days. To make matters worse, she refuses to attend the party unless you can find a My Little Pony costume for her. Luckily for you, you need not look far for everything you need is inside your house.

WHAT YOU NEED
– Yarn in the color of your child’s favorite pony.
– A dress in the color of your child’s favorite pony.
– An assortment of sheets wherein the colors are your child’s favorite pony’s cutie mark.
– Pencils
– Scissors
– Hair Pins
– Fabric Tape
– 1 9”x12” felt sheet for the pony ears.
– 2 9”x12” felt sheets for the Pegasus wings.

Step 1: The Pony Ears
First thing to do is to cut a piece of the felt you had prepared in the shape of a pentagon. After that, you would need to fold the bottom and then secure them folded as you place them in your daughter’s hair with hair pins.

Step 2: The Pegasus Wings
The wings are pretty simple. You only need to sketch a wing on each felt sheets using a pencil. After that is layering the two sheets and then cut the wings. Use a fabric tape to attach the wings to the back of your daughter’s outfit. Make sure the tape is strong enough to hold the wings in place.

Know that you can watch tutorial videos on Youtube for the ears and wings of the MLP costume.

Step 3: The Tail
Use the yarn to make a tail. Start by spinning the yarn around your arm and have our elbows folded at 90 degrees. Then loop them around your thumb until it is thick enough. After that, you cut the yarn, wrapping the loose strings on your thumb and tie it to a knot to form a donut. After that, cut the bottom of the loop and insert a string of yarn through the donut to serve as a belt.

Step 4: The Cutie Mark
To make a cutie mark, us the felt with the right colors and sketch the shapes you will need for every color. After that, cut and then assemble them using fabric tape. You can place the cutie mark anywhere in your daughter’s outfit.

Tips On Effectively Selling Apparel Online

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The world of online retailing continuously gains popularity. One of the many reasons why businessmen take advantage of retailing their goods online is the wider market access that it offers. Transacting business online is also convenient to both shoppers and owners in a lot of ways.

Several companies have already gone online and marketed their products through the internet. One of these is Brony.com. This retailer specializes in marketing my little pony products. They celebrate the magical friendship and great adventure as popularized by the animated television series “My Little Pony”. They currently have their own official line of licensed merchandised approved by My Little Pony. They have a wide array of collections of my little pony products. Their goods for retail range from toys to apparel. Among the clothing product that they sell is “My Little Pony Pajamas”.

Getting this product line noticed in the online market can be challenging. There are a lot of competitions out there and as a seller you need to constantly brain storm yourself on ways of reaching the market. How do you effectively sell an apparel product? Below are some useful tips.

• Take good photographs with the apparel using models

Great photography translates to a thousand good words regarding your product. It pays off to having thought out the angle and posture of model at which the shot was captured. Using models to sell your pajamas or other clothing is the perfect way to demonstrate the great fit and the intricacies and style of your product. A lot of renowned sellers have made use of models to show off their clothesline.

• Your product description and price should be clear

Shoppers on the internet cannot physically hold your product and feel the fabric of your cloth. You need to give very clear descriptions of your product and allow the imagination of your customers to take them as if they are holding and feeling your product. Include in your description the price and likewise special discounts if there are any.

• Create an inviting and an organized shopping environment

It is important to draw the attention of your online shoppers. Your product presentation should be stylish but not cluttered; simple yet elegant. Give clear directions for your customers on what needs to be done next and usher them into buying your product.

How To Write Blogs To Market Your Brand

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A blog is a very good boost to any business whether you’re selling top-of-the-line clothes, the latest electronic wearable tech, or storm drain cleaning products for your home, a blog can show potential customers different angles on how the product or service can benefit them. On the other hand, blogging is a commitment and it requires a lot of time and effort that is why it requires full use of its advantages for a good marketing campaign.

How to Market Using Blogs

Customers must always be updated – customers are hungry for information; they want to know about current changes in the industry and the only way with which you can impart information is through your blogs. You can also take advantage of blogs to impart to your audience any discounts or value added sales that you are planning to provide.

Build relationships – writing a blog must be conversational. It should look like you are simply talking to your friends. When writing blogs, keep it simple so that its meaning will be easily understood. If you are trying to explain about a new product, make sure you include all the benefits that your target audience will enjoy when they purchase the product.

Use images in your blog – there is nothing that catches more attention that using high quality pictures. It will help consumers understand the message that you are putting through. For example, if you are explaining about steps on how to use a product properly, your target audience will appreciate an infographic that makes the procedure as simple as possible with matching images, tables and graphs.

Add video occasionally – a video can make a difference in your customer’s perception of your product or service. Videos relate to people in a different way because they usually prefer someone talking to them and doing the explaining instead of reading text. A video can also change the pace of your blog and can connect you to more people.

Be credible – if you write blogs about the industry, make sure that it is informative and credible so that people will assume that you are an expert. If you need to add statistics or results of researches and studies, do so but make sure to cite your sources.

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