Blogs are a great way to reach potential customers, spread knowledge about your company, and advertise that hotel near Myanmar Plaza you’ve got running. Of course, like any tool, a blog needs to be used right in order to really get the most out of it.
Running a hotel blog isn’t just about posting some generic travel advice or stories, or some cookie cutter post about how the tourism in your area is good, so knowing what to do in order to avoid wasting time and effort is important. Here are some tips.
- Quality is king.
- Some go about with the blogs by constantly pumping out content at a consistent pace. This is all well and good, and actually required for most blogs, but if it comes at the expense of quality, then there’s a problem. Quality is what ultimately sets a blog apart, especially taking into account the fact that a hotel isn’t a media entity and its blog operates a little differently. If you want to stand out, your blog needs to talk about something original, or talk about something that’s been talked about before but in an original way.
- Be reasonable with SEO.
- SEO or Search Engine Optimization, is very useful for generating traffic. As a result, doing things that improve SEO, such as inserting the name of the location, city or region before activities, tend to be used fairly commonly. However, practices such as these, which are about as subtle as a neon advertising sign, is a no-no, because repeatedly seeing a blog about hotel near Myanmar Plaza incessantly reiterate the fact that it’s near Myanmar Plaza is less enticing, and more vexing than anything else.. SEO is useful, but it’s best used in natural, subtle way that adds flavour to the post, kind of like seasoning. Too much is bad.
- Some of the best blogs in the world work really well because they have a clear focus, a scope with which the founded their operations around. A focus doesn’t have to be very narrow, just something that’s clear and interesting, like local culture or art.