Daily Archives: 12/16/2015

Guidelines In Starting Your Very Own Online Store

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Unlike what most people think, starting your very own online store is an easy task. There is no point in spending thousands just to create one. The biggest challenges are these three – ranking, conversion and retention. Ranking is making sure your online store is visible to online customers through the help of search engine optimization. Conversion is how to entice your customers to actually purchase your products online. Retention, on the other hand, is giving the customers reason to come back and avail your products or services again and again.
E-commerce is a tough field but here are some guidelines one should keep in mind to make things work for you and your online store:
– Decide on the best system to use. When it comes to choosing the right system for your online store, it best to keep in mind that the custom solutions are not the best solutions. This usually involves coding that is quite old and obscure. The most recommended systems are those that are popular, with functional support and community working behind it and make appealing online stores. If you don’t want to encounter any future problems regarding codes then it is best to opt for hosted platforms like Spotify. If you have enough knowledge when it comes to code and want to be hands on in every aspect then look out for platforms such as WordPress.
– Optimize your online store. Customers prefer when everything is done in a timely manner thus a slow loading page will more likely cause visitors to leave the page. For a hosted platform, this area is out of your hands since most systems are well optimized. For self-hosted platform, there are things one could modify in order to make sure everything is optimized.
– Uniqueness is important. If you are not making your own products then there is a big chance that images and items used on your feeds are from the supplier. This is not recommended as there are hundreds and thousands of other online stores that are doing the same. Your online store content must be unique to set you apart from other shops.
There are many more things that must be taken into consideration when starting an online store such as SEO and visibility in social media platforms. All area must be checked to ensure success in your online venture.

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